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Lenese Calleea


Do you want to start a successful fashion brand? This masterclass will give you the industry knowledge and business acumen to build your brand through:

  • Fashion production basics
  • Brand DNA
  • Hands-on activities, exercises and personalized advice
  • Panelists who’ve worked with celebrities and run their successful fashion companies.

During the first half of the session, Mikara Reid, a fashion startup coach and creative director, will give you the 5 brand breakthrough elements of fashion startup and brand DNA. This will set the tone for identifying everything else in your brand for long term development. In the second half of the session, designer and production director Lenese Calleea will show you the in’s & out’s with design production, fabric sourcing, and pricing.

At the end of Building Your Fashion Brand Masterclass, you will have resources and insight on:

    • Fashion Business planning
    • Discussion with other successful fashion brands and experts.
    • Appealing to your targeted audience
    • The process of making your garment to final fit.
    • Fashion bag curated by Mikara Reid & Lenese to help you jumpstart your career. (all virtual attendees who want the fashion bag need to pay for the S & H fee).



Ticket price: $500 in-person

Virtual: $250 [ CLICK HERE TO PURCHASE ]

Meet your instructors:

Mikara Reid is a creative director and fashion startup consultant for skilled garment makers who are ready to bring their ideas to impact. As a startup coach, she provides a roadmap for independent designers to go from creative to sales. During the 12 years with luxury brands, she has gained deep insights into how well-known labels earn success in the fashion industry. In addition to Mikara’s business acumen, she brings the creative eye crucial in taking a brand from idea to impact in a chosen market.

You can check out more of Mikara Reid’s fashion business consulting on & personalized fashion styling on

Designer Lenese Calleea, known to the world as the Fashion Fairy Godmother, is on a journey…Despite being 30 years young, Lenese Calleea has accumulated 2 decades of expertise in fashion, design, and garment creation. Calleea has evolved from a young skilled seamstress and adolescent entrepreneur, to an industry expert, consultant, and budding Creative mogul. Calleea also lends her knowledge to the next generation of designers via services and courses which cover the life of design from production to pricing. Calleea also hosts New York Garment District tours, operates an independent fashion consulting business, and continues to be a resource to designers at varying degrees of the journey. Calleea is an advocate for education, unity, and inclusion for Black Creatives, in fashion.

How To Start Your Fashion Brand in 2021? Get the steps, strategies & success stories.

{ Video Transcribed }

Ooh and we’re baaack!

If this is your first time stopping by, Hey y’all!

My name is Mikara Reid

and yes! I’ll get right to it.

I’m gonna be talking straight to the garment makers and the fashion micro sellers.

I’m going to get right to the five questions I need to ask if you’ve been questioning  yourself.

You just been having doubts.

So the first question is: Are you stressing out on just where to start as a fashion brand?

I know that’s definitely a question, because Instagram has definitely made it easy for a lot of designers,

so if you have this question you stay tuned, I’m gonna get to, I’m gonna get to the solution.

The second one is: Are you unsure how to do you know how to create your ideal customer or market research?

Girl that could be a lot but \We will get to the solution too.

Next question: Are you in need of a brand strategy plan?

That can be a lot in itself, if you still if you’ve been confused about identifying your customer,

It’s just the logistics of everything before even picking out your garment.

But stay tuned I’m gonna get to the solution

Number 4: Are you just totally confused about all the terminology, about apparel, about the manufacturing lingo?

Listen, Lenese is a beast so she will be she will be, she… I’m gonna get to it in the last but not least.

Are you just ready to just level up, you just ready to just level up and you want to hear it from experts?

Listen, Building Your Fashion Brands Masterclass, on September 18th

with Lenese Calleea and Mikara Reid.

Come on! Like it can get no better!

We will be, well Lenese will definitely be teaching you on design development,

product development, fabrics sourcing, pricing, line-sheets, all of that jazz to actually bring your garment to life.

And what I’ll be teaching? Y’all ready to to snatch our wigs off? Because I’m gonna get right up into it.

So what I’m going to be doing is teach you how to identify your customer, color psychology.

I’m going to be getting into features vs. benefits, and packaging, and so much more.

Most importantly competitive analysis. It’s a very very big pa- very very big part of it, along with your customer.

But we definitely are going to get into it.

We are definitely going to get into it.

And we’re also going to have a guest panelist of people that’s gonna be giving you tools,

knowledge, and live insight cuz we are all operating in our fields.

So grab your tickets cuz tickets definitely live as of June 18th.

I hope to see you there. If you have those questions in your mind and you just need help

definitely take this MasterClass. It’s a one day MasterClass.

But all that jammed packed information

that is valued at $8,000 but it’s definitely cut down a lot cheaper.

So link is the bio.

Link is in the description.

Definitely check us out.

Myself and Lenese.

which you can log on to, also the link is in the bio

And I’ll check y’all out, all right.

Bye all!