Brainstorming, Creative Direction, Photo Direction & Execution
Created the look-and-feel for this fashion start-up’s Instagram posts, using a strategic approach that drives traffic to its website. Partnered with the social media manager to capture behind-the-scenes videos for their followers. Tailored the aesthetic to the customer’s needs, feedback and audience comments.
Photographer: Leef Parks
Talent Management: Mikara Reid
Wardrobe Styling: MIIEN Consultancy
Creative & Art Direction: REiD + CREATE